With zero sugar options growing ahead of the total flavoured carbonates segment2, the reformulated Fanta Orange Zero will taste more like Fanta Regular Orange and will help drive sales for retailers.
Bold pack design, enhanced sustainability messaging
A striking new packaging design is rolling out now across all Fanta flavours. Featuring clearer differentiation between regular and zero sugar variants and bolder colours, the new look will help to deliver maximum stand-out on shelf.
New look 500ml rPET bottles of Fanta and Fanta Zero will also more clearly highlight that the bottles are made from 100% recycled plastic3 and can be recycled again. This on-label ribbon communication is being rolled out across all CCEP’s sparkling 500ml rPET portfolio.
The new designs will help to fuel momentum behind the Fanta range, which accounts for one in every five flavoured carbonates sold in GB4, and saw sales across its range increase by 6.3% in value during 20235.
Marketing campaign support
The new taste and bold design will be supported by sampling activity focused on the reformulated Fanta Orange Zero, targeted out-of-home and social media advertising campaign and influencer activity, to engage young adult shoppers and keep Fanta front of mind.
Fanta Orange Zero – Chief Flavour Officer
Fanta Orange Zero also teamed up with Jamie Laing as its ‘Chief Flavour Officer’ (CFO) to surprise unsuspecting shoppers with a mischievous prank. Jamie was recruited to help indecisive shoppers faced with a host of drink options , to choose a thirst-quenching Fanta Orange Zero. By taking over the store’s tannoy, Jamie teases unsuspecting shoppers from a hidden control centre, daring them to try the new, delicious taste of Fanta Orange Zero.
